• http://www.facebook.com/davidjonesjr David Jones

  
  I don’t like it.

• Leonardo Assennato

  
  Shit

• Ettacandy

  
  it doesn’t look like a comic company logo… maybe they are going into the text book business?

• David M!

  
  Horrible. Guess managing 52 titles a month isn’t enough work.

• DJ David B.

  
  The trademark was registered for both DC Entertainment and DC Comics. It covers a wide range of product categories, including:

  Processed and dried vegetables; processed and dried fruits, online video games, sweet drinks prepared with rice and malt, snow globes, drinking water and sports drinks, animated motion picture theatrical films, glass and china figurines, toothbrushes, amusement park rides, on-line chat rooms and electronic bulletin boards for transmission of messages among users, breakfast cereal, sunglasses, bubble gum, cake decorations made of candy, coffee and coffee-based beverages, thermal insulated containers for food or beverages, ankle bracelets, cookie cutters, decorative magnets, cork screws, potato chips, action figures and accessories therefor, playground balls, soccer balls, diaper bags, baseballs, basketballs, vitamins and mineral supplements, adhesive bandages, baseball gloves, surfboards, bath towels and wash cloths, sweatshirts, tricycles and children’s car seats, jogging suits, trousers, pants, jewelry boxes, shorts, lip gloss and non-medicated lip balm, mascara, tank tops, rainwear, cloth baby bibs, skirts, blouses, dresses, suspenders, fabric table cloths, kitchen towels, fabric softener, deodorant soap, oven mitts, sleeping bags, plastic bibs, plastic cake decorations and comic books.

• http://twitter.com/nathanisthebest Nathan Smith

  
  Love it. Elegant and simple. The 2005 logo always felt WAY too busy and NBA-flavoured, and generally went against the larger movement happening in design, which was emphasizing simple, conceptual forms that could be used for multiple purposes (from billboards down to app icons). I disagree with the attitude of the journalist here. This logo is very much living “in the now.”

• http://www.geekrest.com/ GeekRest

  
  You make some terrific points in your comment and I do agree with the necessity of simplicity for such branding. Perhaps it’s just the shock of seeing it for the first time (much like the impact of the 2005 logo). Coloring issues aside, the peel-back effect is very nicely done.

• http://twitter.com/AP_Fuchs A.P. Fuchs

  
  Looks like a computer brand and not one for comics.

• http://twitter.com/nathanisthebest Nathan Smith

  
  An interesting comparison to possibly make is the differing approaches to branding between DC and Marvel. Marvel essentially has abandoned having a logo ever since the mid-nineties. I sure miss the big M with ‘comics’ tagged across its face…

• http://www.geekrest.com/2012/01/new-controversial-dc-comics-logo-in-high-resolution/ New Controversial DC Comics Logo In High Resolution | GeekRest

  
  [...] Trade Marks and Designs website, we now have our best look yet at the new DC Comics logo that surfaced on the web last week. The new DC Comics and DC Entertainment logo, which caused an uproar on the web last week [...]

• http://www.geekrest.com/ GeekRest

  
  Sure enough, they added some color and the design now shines.

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