‘Tis the season for comic book publishers to change their logos, don’t you think? One would certainly believe it is given the frequency at which their coming. In a press released posted earlier today, indie comics publisher Oni Press has unveiled a new company logo that will grace all future issues and will most likely grace their digital content in the future.
Independent comics publisher Oni Press is adopting a brand new look! Now a respected mainstay with a dedication to creator-driven comic books, Oni Press entered the publishing game late in 1997, at a time when the comic industry was down and conventional wisdom had suggested it would never bounce back. Over the next decade-and-a-half, the company beat the odds, producing a consistently successful line of comics and graphic novels while adapting to expanding markets and new technologies. To honor this bold new future, Oni Press has reimagined its most recognizable feature: the company logo.
“Yep, for the first time since we started publishing in 1997, we’ve done a complete overhaul of our logo,” wrote Oni Press editor-in-chief James Lucas Jones in an e-mail to the company’s creator base. “The original Oni Press logo was designed by the amazing Dave Gibbons and based on a small trinket that publisher Joe Nozemack’s brother had brought back with him from a trip to Japan. It’s an iconic image that has served us well for a long time. We can’t thank Dave enough for contributing such a significant piece of our company’s brand and identity.”
Jones joined Oni Press in 1999, beginning as an assistant editor before helming books like Brian Wood and Steve Rolston’s Pounded and Bryan Lee O’Malley’s Scott Pilgrim series. “As Oni Press has evolved over the last several years,” he continued, “we felt it was time for a change. We’re not the same company we were in 1997 and Art Director Keith Wood has continually raised the bar in terms of our books’ design and packaging. It was time to let him loose on the company’s core iconography. Throughout 2011, Keith worked with Cory Casoni (Director of Sales & Marketing), Joe Nozemack (Publisher), and myself to narrow down the pool of potential designs and refine his initial concepts into the modern, versatile, and downright awesome logo that will soon adorn all of our new comics.”
via [Oni Press]