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X-MEN: DAYS OF FUTURE PAST Viral Campaign Updates Trask Industries Website


The viral marketing campaign for Bryan Singer’s X-Men: Days of Future Past is moving forward with a newly updated website for Trask-Industries.com, revealing new info on the company’s Sentinels as well as their creator Bolivar Trask.

The updated website gives us our first full look at Trask’s Sentinels and provides us with a great deal of info on the company, including a timeline of the company’s list of genetic achievements that extends to the year 2020. We also get our first official photo of Bolivar Trask, played by Peter Dinklage, as well a thorough history of his Sentinel program.

In 1973, Trask Industries introduced the first Sentinel production model, the Mark I. Bolivar Trask’s groundbreaking research in AI, robotics and autonomous ballistic systems laid the foundation for the world’s most capable anti-mutant defense system. Since the program’s inception, we’ve continued to advance our founder’s cause through eight additional generational upgrades and enhancements.

As we celebrate five decades of achievement, we also bid farewell to regular production of the Mark I and shift our efforts to full-time manufacturing of the Mark X — our first complete overhaul of the Sentinel line. These highly anticipated units will combine next-generation nanotechnology and bioweapon breakthroughs, promising an even brighter future for the human race.




Based on the classic “Days of Future Past” comic book storyline written by Chris Claremont, the plot for the film will involving time travel and an alternate future in which mutants are hunted down by robotic Sentinels and placed in internment camps. This bleak, alternate future stems from the X-Men failing to prevent the assassination of a U.S. senator by the Brotherhood of Evil Mutants, thus creating an alternate timeline in which mutants are hunted down like animals.

Directed by Bryan Singer, X-Men: Days of Future Past stars James McAvoy, Ian McKellen, Jennifer Lawrence, Michael Fassbender, Nicholas Hoult, Hugh Jackman, Anna Paquin, Ellen Page, Shawn Ashmore and Peter Dinklage and will arrive in theaters on July 14, 2014.

via [Trask Industries]

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